Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one-third of online activity is spent watching a video, and the video itself is projected to account for more than 80% of all internet traffic by 2019. 80%!Here are our recs for the top 10 best pieces of video editing software or video editing apps for beginner.
1. Lumen5
Lumen5 markets itself as a tool that turns blog posts into social promos. While the process isn’t perfect, and you’ll likely have to do some tinkering to get your blog content looking just the way you want it, the rest of the video creation process is a cinch. Merely refine some copy that teases your blog post; drag and drop some gifs, screengrabs, or video clips; add some music, and your engaging social video will be ripe for Facebook and Twitter.
Standout Features: Blog-to-social-promo creation; drag-and-drop interface
Pricing: Create as many 480p videos as you want with the free version; or, for $50 per month, upgrade to 1080p HD.
2. Nero Video
One of the cheaper options around ($49.99), Nero Video holds its own on this list—it comes well-stocked with a lot of the tricks and effects you’ll find among other products vying for video editing supremacy, and as far as software for beginners, you can certainly do worse. If you’re going to spend money learning how to edit videos, however, you might want to steer clear. Nero just doesn’t have the speed and functionality of some of the other products listed here, and if it’s value proposition is its price, $50 is still not all that cheap.
Standout Features: Low pricing
Pricing: One-time payment of $49.99
3. Corel VideoStudio
Corel VideoStudio has all the characteristics of the other top-of-the-line products on this list, including 360-degree VR and 4k support, but it also has the distinction of being the first piece of consumer video editing software to offer motion tracking—which, if you’re not already familiar, is a feature that allows you to track specific objects throughout your cut (if you wanted, say, to point an arrow at one of your characters, blur out his face, or bestow him with a funny hat). Most of the products on this list come equipped with motion tracking, but VideoStudio still boasts one of the best motion tracking systems around.
One of the knocks on VideoStudio is its speed, which lags notably behind some of the faster systems on this list, like CyberLink PowerDirector and Pinnacle Studio.
Standout Features: Motion tracking
Pricing: One-time payment of $51.99
4. Filmora from Wondershare
Filmora is Wondershare’s standard, simple, high-quality video editing offering; but Wondershare also offers FilmoraGo (for mobile editing) and Filmora Scrn (for screen recording and editing). The design is intuitive and easy to use and comes replete with filters, overlays, motion elements, transitions, and a small selection of royalty-free music.
4k and gif support are boilerplate features for most video editing products today, but one thing Filmora does particularly well is titled. Title tools are trending in video software, and while Filmora’s doesn’t have the functionality of say, an Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, it nonetheless has some snazzy titling features for the money you’re spending.
Another Filmora feature beginners to video editing will find attractive is “Easy Mode,” which allows you to create fun, polished edits by merely dragging and dropping clips, choosing a theme, and selecting music.
Standout features: Title tool; mobile and screen editing; “Easy Mode”
Pricing: Starts at $59.99 for a lifetime license; or, $39.99 for a year.
5. Adobe Premiere Pro
With a virtually unmatched suite of features, 360 VR and 4k support, and a newly implemented ability to store organize, and share assets online with a team, Adobe Premiere Pro is perhaps the most complete piece of video editing software around. Here’s a recent video promo for our free AdWords account structure guide we cut using Premiere Pro.
One of the more dazzling of Premiere Pro’s tools is the Lumetri Color tool, which offers color adjustment and manipulation on par with that of Photoshop. The multi-cam feature is also a winner—whereas most systems allow you to work with a limited number of camera angles, Premiere Pro’s latest iteration allows for an unlimited amount.
Throw in a wealth of titling options, readily connected ancillary apps (like Photoshop and After Effects), and a flexible, easy-to-use interface, and Premiere Pro is a no-brainer.
Standout Features: Multi-cam and coloring options; title tool; easy integration with Adobe Products; straightforward interface
Pricing: $19.99/month
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